Meta Platforms Product Developments

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Meta Platforms brings a host of new features to Facebook, some meant to attract more young users

  • In an attempt to attract more young users to Facebook, Meta said that it’s testing Local tabs and Explore taps.
  • Local tap collates content published by nearby users from places such as Marketplace.
  • Explore tap will have a collection of content that’s tailored specifically for you.
  • Meta also said that in the coming weeks, it will introduce an updated, full-screen video tap that’s meant to make Reels more prominent at Facebook.
  • Meta said young adults on Facebook spend 60% of their time watching videos while half watch Reels daily.
  • The company added that it’s bringing an AI agent to Facebook Groups that will provide answers to previously asked questions.
  • It pointed out that more people are turning to Messenger for personal communication each month.
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Meta said it’s testing new ways to combat scams, including a new technology for detecting celeb-bait scams.

“We will try to use facial recognition technology to compare faces in the ad to the public figure’s Facebook and Instagram profile pictures. If we confirm a match and determine the ad is a scam, we’ll block it. We immediately delete any facial data generated from ads for this one-time comparison, regardless of whether our system finds a match, and we don’t use it for any other purpose,” Meta said.

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  • Meta is working on its own search engine in order to reduce reliance on competitors such as Google and Bing, the Information reported.
  • Uses will access the search engine through Meta AI Chatbot.

https://www.theinformation.com/articles/meta-develops-ai-search-engine-to-lessen-reliance-on-google-microsoft

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Meta reduces the price of its ad-free subscription in Europe by 40% and introduces a free less personalized option

  • In response to regulatory demands, Meta Platforms will reduce the price of its ad-free subscription in the EU by 40%.

    “Despite our concerted efforts to comply with EU regulation, we have continued to receive additional demands from regulators that go beyond what is written in the law. In response to this feedback and to continue providing our services for free to as many EU citizens as possible, we are launching an additional option for EU users,” Meta wrote in the press release.

  • Meta will also introduce a free less personalized option in the region.

  • The company said these changes are already factored in its recent business outlook and guidance.

  • It’s unclear whether the changes will satisfy the EU regulators. EU Commission insiders said investigations are still ongoing and are expected to be completed by March 2025.

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Meta said it’s testing an Instagram feature that will allow users to reset their Explore, Reels and Feed recommendations.

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Meta Platforms introduces AI backgrounds, HD video calls and noise suppression for messenger calling.

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  • Meta introduces “replies” and “prompts” for kickstarting conversation features in Instagram broadcast channels.
  • The company said over 1.5 billion messages are exchanged on broadcast channels every month.
  • Until recently, broadcast channels followers could only like or react to messages.
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Meta said it is testing a feature that will enable creators to share Reels with non-followers.

“Trial reels will be shown to non-followers first. Now, if you want to try out a new genre, storytelling format or topic, you can easily get a gut check on how your content might perform. If you feel good about a trial reel and how it’s performing, you can choose to share it with your followers with one tap or decide to set up the reel so that once the trial is over, if it’s performed well, it gets automatically shared with your followers,” Meta said in a statement.

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  • Instagram teases an AI tool that enables creators to tweak almost every aspect of their videos using text prompts.
  • These tools will be powered by Meta’s Movie Gen AI model and will be launched next year.
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  • Meta tests eBay listings on Facebook Marketplace, Reuters reported citing Meta.
  • The move is probably meant to appease the EU antitrust regulators who had fined Meta €798 million for tying its Marketplace to its social media network and for imposing unfair trading conditions on rivals.
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Instagram announced a new video editing app, the same day TikTok briefly stopped its service in the US

  • Instagram announced a new video editing app called “Edits”.

    Edits is more than a video editing app; it’s a full suite of creative tools. There will be a dedicated tab for inspiration, another for keeping track of early ideas, a much higher-quality camera (which I used to record this video), all the editing tools you’d expect, the ability to share drafts with friends and other creators, and — if you decide to share your videos on Instagram — powerful insights into how those videos perform," said Adam Mosseri, Instagram head.

  • The announcement came the same day TikTok briefly stopped its service in the US.

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Meta is collaborating with ad agencies to build AI ad tools amidst a tepid reaction from advertisers.