Impending U.S. TikTok Ban and Impact on Meta Platforms

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Meta courts TikTok creators

  • Meta is courting major TikTok creators by offering them hefty bonuses, The Information reported citing sources familiar with the matter.
  • The bonuses range from $10,000 to $50,000 per month and require the creators to post the short-form video on Instagram before posting in TikTok.
  • Recently, Instagram announced a video editing app that is aimed at competing with TikTok’s CapCut.
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