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Instagram exploring building a dedicated TV app to get videos to more users
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Instagram head Adam Mosseri said Instagram is exploring building a dedicated TV app to get Instagram videos to more users.
“If behavior [and] the consumption of these platforms is moving to TV, then we need to move to TV, too,” Instagram chief Adam Mosseri said.
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Mosseri, however, said that he is not interested in licensing live sports or other exclusive content from Hollywood.
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He pointed out that there is nothing to announce yet on this front.
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He recently announced that Instagram has 3 billion monthly active users, up from 2 billion in 2022.