Magna hiked 2025 US Digital Ad Outlook by 0.5% to 10.1% After Q1 resilience
- Magna raised its 2025 US digital pure players (excluding cyclical) ad revenue growth forecast to 10.1% from 9.6% in April.
- It raised its US all media ad revenue growth forecast to 4.6%, up from 4.3% projected in April.
- The updated forecast is due to stronger-than expected growth at the start of the year (+9.1% in 1Q25 excluding cyclical).
- It’s forecasting global ad spending to grow by 4.9% y/y in 2025, down from 6.1% forecasted in December.
