Advertising Markets

Macroeconomics, Industries and Politics
,
43

I=5
Dentsu forecasts global advertising spend will grow 5.1% y/y in 2026, with U.S. ad spend growing 5.0%

  • It forecasts digital advertising will grow 6.7%, with retail media ad spend growing 14.1%, online video at 11.5% and social at 11.4%.
  • According to Forrester, Dentsu manages $27 billion in media global billings.
1 Like
44

Do any of those new releases change your estimates and calculations in the valuation model?

45

No, they align with my revenue estimates.

1 Like