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U.S. digital advertising spend (actual measurement) rose 10.8% y/y in November, Guideline’s advertising spend index shows
- Guideline’s U.S. digital standard media index (SMI) rose 10.8% y/y to 124.52 in November.
- In October, it was up 12.3% y/y to 109.11.
- SMI uses data from Guideline’s partners that make up 95% of all U.S. national brand ad spending.
- The index shows all media spend rose 5.2% y/y to 179.06 in November versus 6.3% y/y in October.