Temu cuts its U.S. digital ad spend to zero
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Temu cuts its U.S. digital ad spend to zero, following the 145% tariffs on China imports, that’s according to Pathmatics data.
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Temu is said to have been one of the largest spenders in Meta Platforms. According to the Wall Street Journal, Temu spent $2 billion in Meta ads in 2023.
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Pathmatics, is a digital advertising intelligence platform owned by Sensor Tower, which served over 250 brands, media companies, and advertising agencies as of 2021.
