MoffettNathanson lowers US ad spend growth for 2025 to 5.8% from 7.2%
- MoffettNathanson lowered their 2025 growth estimates for US advertising spend to 5.8% from 7.2%.
- They lowered their estimate for online advertising to 10.9% from 13.0%.
- The firm said its new outlook is based on public consumer companies reporting softer outlooks and advertising channel checks, where clients are becoming hesitant to deploy media spend amid growing uncertainty.
