Meta Platforms Product Developments

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Meta enhances Facebook’s recommendation system, launches “Friend Bubbles” showing what friends like

  • Meta Platforms said it has upgraded Facebook’s recommendation system so that it learns your interests faster and shows you newer and more relevant reels.
  • It is also rolling out Friend Bubbles on Reels and Feed, enabling you to see what your friends like and start a chat instantly about what you are both interested in.
  • It is also introducing AI-powered suggestions on some reels, making it easier to find similar reels and explore the things you are interested in.
  • Meta announced on June 2025 that it will soon be making all videos on Facebook reels.