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Martin Sorell noted 2023-2024 economic outlook is going to be tough.Global GDP growth rate has been continously reduced to 2.0-2.5%. As a result, geographical growth in advertising will be hard to find and fragmented.
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He pointed out that focus will be on high growth areas such as Americas, Middle East and Asia Pacific.
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Digital advertising is set to grow by 7-10% in 2023.
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Analysts are preducting growth in the U.S market to re-accelerate to 10-15% in 2024 and 2025 as clients increase their advertising budgets to 75% by 2025.
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According to Meta’s head of global business group Nicola Mendelsohn, Zuckerberg’s " Year of efficiency" theme is beginning to pay off.
“From my side, the product and the business teams have come together and
we’ve never been closer than we are right now, and we’re seeing that actually in
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Her statement comes as people familiar with Meta’s plans told Yahoo Finance that the company is diverting more resources to the development of new AI technologies and new features for WhatsApp and Reels.
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They added that fewer resources are going to Metaverse.
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20 posts were split to a new topic: Meta Platforms Reality Labs
26 posts were split to a new topic: Meta Platforms Product Developments
28 posts were split to a new topic: Meta Platforms Analysts Opinions
7 posts were merged into an existing topic: Instagram Threads
45 posts were split to a new topic: Meta Platforms Regulatory Developments
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Meta plans to launch a commercial version of its AI model, enabling businesses to develop a custom software on top of it.
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Meta declined to comment on the news.
“The competitive landscape of AI is going to completely change in the coming months, in the coming weeks maybe, when there will be open source platforms that are actually as good as the ones that are not,” Meta vice-president and chief AI scientist, Yann LeCun recently said.
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Meta Platforms partners with Microsoft to make its LLAMA 2 free for research and commercial use.
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The financial terms associated with its partnership with Microsoft were not disclosed.
A post was split to a new topic: Q2 2023 Meta Platforms Earnings
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- According to data from Similarweb and Data.ai, the decision by Meta to block news links in Canada have had no impact on Facebook daily active users as well as time spent on the app.
- This supports Meta’s assumption that news adds little value to the company.
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- A head of Meta Connect event that will take place in September 27, Citi has opened a 90-day Positive Catalyst Watch on Meta Platforms.
- Citi said it would like to hear more information regarding;
- Meta’s GenAI Agent, which they believe can significantly boost engagement.
- Insights on Meta’s GenAI Ad Tools & Features.
- Meta’s enterprise opportunity with Llama 2, 4.
- Insights on Metaverse eg Quest 3.
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The analysts said there have been improvements on Reels ad loads data.
“With Reels ad loads reaching 19% QTD vs. 17% in 2Q per our proprietary tracking, coupled with newer ad units, greater advertiser demand, and what we believe is an improving online advertising environment, we believe Meta is taking share of the broader online advertising market.”
“Our tracking suggests ad loads expanded to 18% in July, 19% in August, and ~20% in September and given our view that the leading SFV platform ad load is closer to mid-20%, we believe there remains upside as engagement grows and Reels’ Lo-Fi ad environment attracts more advertisers.”
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They maintained their buy rating and price target of $385 on the stock.
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CEO Mark Zuckerberg’s foundation that manages his fortunes sold 682,000 shares worth about $185 million in November, the first trade since November 2021.
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- Analysis of performance of video content for social media accounts that used Emplifi Social Marketing Cloud in 2023 found that Instagram Reels outperformed other types of video content such as TikTok Videos and Facebook Videos.
- TikTok Videos gained 3,379 median views, long Instagram Reels (over 90 seconds) gained 8,372 median views, short Instagram Reels (below 30 seconds) earned 6,145 median views and medium-length Reels (30- to 90-seconds) gained a median of 7,830 views.
- However, brands are using Instagram Stories more than Instagram Reels because the former takes less time to create- between May and October 2023, the number of Instagram Stories were five times the number of Instagram Reels.
- Performance of Facebook Reels mirrored that of Instagram Reels.
Context
- Founded in 2008, Emplifi, a customer engagement platform, has 750 employees and serves over 20,000 brands.
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- The information reported that Instagram has cut 60 technical program manager positions.
- The affected employees have two months to apply for other jobs at the company.
3 posts were split to a new topic: Meta Platforms Management
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- Due to updates on App Store Review Guidelines that will come into effect this month, Meta advertisers who use Facebook and Instagram iOS app to boost a post will pay a 30% fee to Apple on total ad payment, before applicable taxes.
- However, advertisers can avoid the Apple fee by boosting the post via Facebook.com and Instagram.com on desktop or mobile while retaining the same boost features available on iOS.
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- Meta said it will end its authorized sales partner program (ASPP) by July and move to a model where all advertisers work with the company directly.
- Entravision Communications, one of Meta’s ASPPs said Meta informed them of the intention to end the program in March 4 and that ASPP accounted for half of its 2023 revenue ($57.7 million).
18 posts were split to a new topic: Impending U.S. TikTok Ban and Impact on Meta Platforms
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- According to Sensor Tower, Instagram overtook TikTok as the most downloaded app in 2023.
- Instagram was downloaded 767 million times, an increase of 20% y/y while TikTok was downloaded 733 million times, a growth of 4%.
- When it comes to monthly active users, Instagram has around 1.5 billion while TikTok has 1.1 billion.
Instagram overtakes TikTok as world’s most downloaded app | Instagram | The Guardian.
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