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Meta in talks with Google to use Gemini to improve its ad business, the Information reported
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Meta and Google are discussing using Gemini to improve Meta’s ad business, the Information reported citing people familiar with the discussions.
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Sources said the talks are still in early stages.
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A Meta spokesperson denied the report.
“We’ve always built our own industry-leading, proprietary ad targeting and recommendation systems,” the Meta spokesperson said in an email. “Separate from that, we regularly evaluate third-party tools for the purpose of benchmarking, which is the case here.”
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Meta’s CFO recently said they see strong opportunity to use LLMs to improve its ad retrieval and recommendation system.