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We are still early in what’s possible in the advertising Universe, CFO Susan Li said
CFO Susan Li said at the Goldman Sachs 2025 Communacopia and Technology Conference that there is a lot that’s happening to their ad recommendations and retrieval tools (Andromeda, GEM and Lattice) (min 13:43).
She said that over time they want to use LLMs to power ranking and recommendations work (min 16.07).
”I think over time, we’re also going to find that we will use more LLM architecture to think about how to power ranking and recommendations work, “ she said. That’s relatively newer for us, but that is another, much earlier stage project that I think has the potential for a lot of upside in the recommendation landscape.”
Li said video generation in Advantage Plus is where there is currently a lot of work (min 17:37).
Li pointed out that she thinks we are still early in what’s possible in the advertising universe (min 18:29).
“That’s the goal. All this is to say the arc of the advertising universe is long, and I think we’re still pretty early in what’s possible.”
Goldman Sachs 2025 Communacopia and Technology Conference Webcast
Goldman Sachs 2025 Communacopia and Technology Conference Transcript