Meta Platforms Ad Tools Performance and Trends

[Aron]

Meta Platforms AI Developments

I=5 Meta in talks with Google to use Gemini to improve its ad business Meta and Google are discussing using Gemini to improve Meta’s ad business, the Information reported citing people familiar with the discussions. The talks are still in early stages. Meta’s CFO recently said they see strong opportunity to use LLMs to improve its ad retrieval and recommendation system. https://www.reuters.com/business/meta-talks-use-googles-gemini-improve-ad-targeting-information-reports-2025-09-25/