Meta Platforms to start showing ads in WhatsApp
- Meta introduces new updates in WhatsApp’s Updates tab, which include ads in status, channel subscriptions, and promoted channels.
- Ads in Status enable businesses to place ads in the Status section, enabling users to discover products or services and start direct chats.
- Channel Subscriptions require users to pay a monthly fee to access exclusive updates from favorite channels.
- Promoted Channels will recommend relevant channels to users, allowing admins to boost their visibility.
- Meta said ad targeting will be based on limited personalized information but ad preference may apply if users link WhatsApp to Meta’s Accounts Center.
- Meta said over 1.5 billion people visit Updates tab every day but didn’t indicate ads or subscription pricing.