I=5
According to Apptopia, Match Group’s DAU rose 8% YoY and 1.4% QoQ to 62.6 M in Q1 2026 while MAU rose 2.5% YoY to 280.3 M
It estimates Tinder’s churn is around 33.3% versus 41.0% for Hinge and 39.7% for Bumble (Q4 2025).
Assessment
My trust level on Apptopia’s data is low given that it overestimates Match Group’s MAU. According to Match Group, Tinder’s MAU stood at around 47 M in Q3 2024, hence Apptopia’s estimate for the entire company seems exaggerated. Perhaps this data is only good for showing trend in user engagement. However, it says that its Mobile Performance Index (MPI) has largely tracked Bumble’s payers in the past, hence it could be a better metric to track.