I=5
According to Apptopia, Bumble’s user churn was estimated at 39.7% in Q4 2025, up 3.4% QoQ and 5.3% YoY
Assessment
My trust level on Apptopia’s data is low given that it overestimates Match Group’s MAU. According to Match Group, Tinder’s MAU stood at around 47 M in Q3 2024, hence Apptopia’s estimate for the entire company seems exaggerated. Perhaps this data is only good for showing trend in user engagement. However, it says that its Mobile Performance Index (MPI) has largely tracked Bumble’s payers in the past, hence it could be a better metric to track.
