Match Group User Engagement Trends

I=6
Tinder’s user engagement has improved compared to the previous four quarters, Apptopia mid-quarter data shows

  • According to Apptopia, Tinder’s app downloads were down 8% y/y in Q4 2025, an improvement from the previous four quarters (Q3 2025: ~-12%).
  • Time spent per day by users aged 17-25 was up 20% y/y compared to +3% y/y for all users.
  • It indicates payers were down 4% y/y compared to -14% y/y in Q3 2025.



Assessment
When comparing Tinder’s company-reported payers growth of –7% in Q3 2025 with Apptopia’s estimated payers growth of –14%, the figures deviate materially. As a result, Apptopia data should be used primarily to assess directional user trends rather than absolute payer growth levels.

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