Tinder begins testing a paid feature that let users select how tall their potential matches will be.
Tinder launches Double Date feature
- Tinder launches Double Date feature, which enable users to pair with friends and match with other pairs.
- Users can invite up to three friends to go on double dates with them.
- Tinder said their internal tests found that Double Date users send 35% more messages than in a typical one-on-one chats and that 15% of users who accepted Double Date invites in Europe were new users or recently reactivated their accounts.
- The feature is available immediately to US users while global users will have access to it next month.
- Tinder had launched Double Date in 2017 but received backlash over privacy concerns and ambiguity about whether the option was meant for monogamous people.
June 23, 2025
Hinge CEO said they will likely launch their own payment system at the end of the year
The possibility of Hinge launching its own payment system inside iOS is thanks to a major court ruling in April. In a case between Epic and Apple, judge Yvonne Gonzalez Rogers ruled that effective immediately, Apple will no longer be allowed to collect fees on purchases made outside the app and prevent developers from pointing users to where they can make payments outside of the app.
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AI dating features aren’t resonating with Gen Z, Bloomberg survey finds
A survey of 1,000 US respondents by Bloomberg Intelligence indicates that Gen Z experienced higher discomfort than millennials with using AI to update profile and draft responses.
It found that 50% of respondents don’t have problems creating a profile on their own, without using AI and that most don’t struggle having conversations with potential suitors.
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- Hinge’s CEO Justin McLeod said since last year they have completely overhauled the recommendation system using AI and they have seen double-digit gains in both effectiveness and efficiency (min 3:20).
- He pointed out that generative AI has reduced poor-quality answers by a third and tripled the incidence of high-quality answers (min 4:08).
- He emphasizes that the majority of Hinge users still come through friends and personal success stories rather than ads (min 13:09).
- He pointed out that Hinge is already number 2 in Europe (now vying for the top spot), has launched in Mexico, and plans a Brazil launch in Q4 2025 (min 13:46).
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Tinder introduces Modes feature which has For You Mode, Double Date Mode, and College Mode
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Tinder debuts Modes, making it easier to connect with people who share your vibe.
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The Modes navigation bar sits at the top of the home screen and has For You Mode, Double Date Mode, and College Mode.
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Double Date lets you and a friend match together with other pairs.
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Tinder said since July, they have Double Date users have send nearly 25% more messages than in 1:1 chats.
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College Mode is designed for college users, enabling them to meet new people from their own or nearby campuses.
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For You Mode lets you see everyone in one place.
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CEO Spencer Rascoff said Tinder is rolling out biographical content enhancement to make swipes more meaningful (min 59:26).
“Tinder is, in the process of changing its product so it is less about quickly assessing the attractiveness of a photo, and more letting the user assess the whole person. So for example, now we have biographical content on top of the photo. Now when you swipe right on the third or fourth photo it will tell the user what photo it was that you were interested in, so if I swipe right on your photo of you skiing, now in chat we are starting to have a conversation about you skiing, rather than me just swiping right on your photo.”
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He said Double Date is one of the most successful products they have launched in years (min 59:14)
“And then most importantly, Tinder’s double date product is one of the most successful products they have launched in years. Double date is really finely tuned and has great market fit for the Gen Z user that wants a lighter weight way to connect, lower pressure, lower stakes. Think like, I prefer Instagram stories which are just there for 24 hours over Instagram feed where that will define me for the rest of my life. Now compare with the double date — with two friends getting together, chatting in a 4-way chat inside Tinder and then getting together, not even like a date, a group hang. We’ll find out whether we have good chemistry; doesn’t matter, I’ll still have a good time with my friend. That has product-market fit with Gen Z in a way that one-on-one dating was really high-stakes and high-pressure.”
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Hinge will no longer ban users for problematic content
- Hinge said it will no longer ban users if there is a problematic content in their account but will instead remove the bad content and notify users.
- The account will remain in the app but will not appear in other people’s Discover or Standout feeds (where you can “like” and match) until the user update the profile.
- This comes after users complain that Hinge and other dating apps were banning their accounts and the appeal process could take long.
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Face Check feature has led to a noticeable reduction in safety and trust issues in Tinder, Match Group’s Head of Trust and Safety said
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Yoel Roth, Head of Trust and Safety at Match Group said Face Check feature has led to a noticeable reduction in safety and trust issues in Tinder.
“There’s a significant decrease in the number of reports we receive, and people encounter less harmful content and submit fewer complaints. When we survey users about their perceptions of how real and authentic the accounts are, there’s a noticeable improvement in their sense of safety and trust on Tinder,” Roth said when asked about how the feature has been received.
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Face Check feature has been rolled out in Colombia, India, Canada, the United States (only California so far) and Australia.
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Face Check feature doesn’t ask for image of your face, it also collects liveness data around your face.
“Instead of relying on users to simply upload a photo to their profile, which could be a deepfake, we collect liveness data using the front-facing camera on their device while they are using the app. That way, we can ensure that the image isn’t a deepfake or inauthentic, but that it’s a real person,” Roth explained when asked how the feature works.
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Tinder will expand Facial Verification feature across the U.S. in the coming months
- Face Check has been launched in Colombia, Canada, Australia, India, and several countries across Southeast Asia.
- Match Group said early results include over 60% decrease in exposure to potential bad actors, over 40% decrease in bad actor reports, and meaningful improvements in users’ reported perceptions of authenticity and trust.