Instagram Threads

Investments
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  • Meta opens Threads to fediverse, enabling users in other servers such as Mastodon to find your Threads profile, like and share your posts to multiple audiences.
  • However, the feature is currently limited to users in the U.S, Canada and Japan.
  • During the recent earnings call, CEO Mark Zuckerberg said Threads now has 130 million users.
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  • Threads is testing its own version of TweetDeck, a feature that enables users to pin up to 100 feeds to their homepage enabling them to easily jump from one feed to another.
  • TweetDeck was once so popular among Tweeter users that the management considered making it a premium offering but never went through with it.
  • Now called X Pro, TweetDeck is part of Twitter’s subscription offering.

https://www.bloomberg.com/news/articles/2024-05-16/threads-meta-s-x-competitor-is-testing-its-own-version-of-tweetdeck

  • Meta said in their recent earnings call that Threads currently has more than 150 million monthly actives.
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  • Threads now has more than 175 million actives, CEO Mark Zuckerberg wrote in a Threads post.

  • Last month, Instagram boss Adam Mosseri said in an interview that Threads will soon launch ads.

    “I would love to do it sooner rather than later,” he said. “It’s just really a question of opportunity cost. Is that the best way to drive business versus making Instagram ads a little bit better on any given month? But it’ll happen, and hopefully sooner rather than later.”

  • Mosseri said Threads plan to sell more targeted and personalized ads than X has historically offered.

    “You’ll probably see more targeted and hopefully more relevant and interesting ads,” he said.

2 Likes
24

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Threads gets flooded with posts attacking Elon Musk after he hosted Donald Trump on X.

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Meta Platforms introduces new Threads features for creators and businesses such as insights, multiple drafts and scheduling functions.

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Meta plans to introduce ads in Threads in early 2025, the Information reported

  • Meta Platforms is planning to introduce ads in Threads in early 2025, the Information reported citing people familiar with it.
  • The Information said the initiative is in early stages.
  • Zuckerberg said in the Q3 2024 earnings call that Threads has 275 million monthly actives and that they are receiving 1 million signups every day.
  • CFO Susan Li said in the earnings call that they don’t expect Threads to be a meaningful driver of revenue in 2025.
1 Like
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  • Head of Instagram, Adam Mosseri said Threads had 15 million signups in the month of November.
  • This comes after the Information reported that Meta plans to introduce ads in Threads in early 2025.
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Threads is losing ground to Bluesky as users abandon X following Trump’s re-election

  • SimilarWeb data indicates that Threads lead over Bluesky is diminishing following Meta’s decision to limit political content across its apps, Financial Times reported.
  • Threads app daily active users in the US is now 1.5 times that of Bluesky compared to 5 times prior to November 5.
  • Last week, Threads prioritized engaging content from accounts that users did not follow, a move seen as trying to curb Bluesky’s rise.
  • Launched in 2019 and initially funded by Twitter, Bluesky raised $15mn in venture funding last year, and $8mn in 2022.

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1 Like
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  • Meta spokesperson Andy Stone told Axios that Threads has added 35 million users since the start of November.
  • He added that this is the third month with more than 1 million signups per day.

https://www.axios.com/2024/11/26/exclusive-threads-adds-35m-new-signups-this-month

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Threads adds more search options as it attempts to counter the rise of Bluesky

  • Threads new search feature enables users to filter by profile and date range.
  • Previously, the search feature could only return “Top” and “Recent” results.
  • Although the new feature can’t march X’s advanced search feature which enable filtering by language, keywords, exact phrases, excluded words, hashtags, e.t.c, it is now close to that of Bluesky.
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Outperform, $675->$700: Analyst Mark Mahaney of Evercore is impressed with Thread’s fast growth pace. He expects Thread’s MAUs to surpass that of X in the next three to six months and then exceed 500 million by the end of 2025. At an average of 600 million MAUs in 2027, Threads could bring in around $8 billion in revenue and $4 billion in operating income, Mahaney noted.

Details

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  • CEO Mark Zuckerberg said Threads now has 100 million daily active users and 300 million monthly active users.
  • It is the first time Meta is sharing the number of daily active users.
1 Like
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Threads adds “Use media," a feature than enables users to reshare a photo or video in a new post and add their own text instead of quote-posting the original post and adding commentary.

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Threads begin testing ads

  • Meta begins testing ads on Threads in the U.S. and Japan.

    “We’ll closely monitoring this test before scaling it more broadly, with the goal of getting ads on Threads to a place where they are as interesting as organic content,” Instagram head, Adam Mosseri wrote.

  • This comes after Threads reached 300 million monthly active users.

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Meta expands Threads ads globally.