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Meta plans to introduce ads in Threads in early 2025, the Information reported
- Meta Platforms is planning to introduce ads in Threads in early 2025, the Information reported citing people familiar with it.
- The Information said the initiative is in early stages.
- Zuckerberg said in the Q3 2024 earnings call that Threads has 275 million monthly actives and that they are receiving 1 million signups every day.
- CFO Susan Li said in the earnings call that they don’t expect Threads to be a meaningful driver of revenue in 2025.