Bumble Competition

[Aron]

This topic discusses Bumble’s competitiveness and products of its competitors.

[Aron]

Match Group Competition

I=8 Match Group and Bumble shares fall 3%+ after Facebook Dating announced two AI features to tackle “swipe fatigue” Meta’s Facebook Dating brings two new features (dating assistant and Meet Cute) to address ‘‘swipe fatigue”. Dating Assistant provides personalized throughout the dating journey such as refined search and dating ideas. Meet Cute matches users with potential partners using Facebook’s personalized algorithm. Meta said hundreds of young adults (ages 18-29) in the US and …

[Aron]

Match Group Competition

I=5 Facebook Dating has 21.5 million DAUs and is growing Meta said Facebook Dating has 21.5 million daily active users (DAUs) across 52 countries. It has 1.77 million users between the ages of 18-29 in the U.S. Tom Alison, the head of Facebook, said in an interview that unlike other dating apps, Facebook dating is growing users.

[Aron]

I=9
Hily overtakes Bumble to claim position 3 U.S. dating app spot in terms of downloads

• Hily has overtaken Bumble to claim position 3 U.S. dating app spot, according to Appmagic download ranking of free dating apps.
• Hily’s branding centers on authenticity and rejection of over-polished profiles, which appears to be resonating with Gen Zs.
• Founded in 2017, Hily claims to have 35 million users worldwide.

Hily Surges Past Bumble to Claim #3 U.S. Dating App Spot - Global Dating Insights]

Assessment
In my opinion, the rising popularity of Hily supports the argument that Gen Zs still want to use dating apps. It’s just that the popular apps don’t have what they want.

[moritz]

Oh wow. I think this is major news. So far my assumption is that Bumble, Hinge and Tinder together control the market. If there are new competitors who could take serious market share we definitely need to look closely into them to assess the situation. (how popular they really are, how much of a threat it is etc.) Esp. in the apps space new competitors can rise super quickly and become dangerous very fast.