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Match Group and Bumble shares fall 3%+ after Facebook Dating announced two AI features to tackle “swipe fatigue”
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Meta’s Facebook Dating brings two new features (dating assistant and Meet Cute) to address ‘‘swipe fatigue”.
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Dating Assistant provides personalized throughout the dating journey such as refined search and dating ideas.
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Meet Cute matches users with potential partners using Facebook’s personalized algorithm.
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Meta said hundreds of young adults (ages 18-29) in the US and Canada are creating Facebook Dating profiles every month and that young adult matches are up 10% year over year.
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Match Group shares shed 4.8% while Bumble shares are down 3.3% following the announcement.
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The AI assistant is built using Meta’s Llama models.
