Likefolio says there has been a pullback in advertising web-traffic this year
- Landon Swan, co-founder of Likefolio said we are seeing a pretty big pullback as far as interest in advertising platforms, about 18% drop in advertising web-traffic (min 0:45). He notes that this is probably priced in already.
- He added that some of the Meta Platforms properties such as Facebook are falling behind (min 1:36).
Context
- Founded in 2013, Likefolio says it uses social media sentiment to understand consumer shifts.
- I didn’t examine Likefolio’s credibility in detail but its calls seems to have been correct in the past. It called out Snaptchat’s redesign in 2018, which ended up being correct.