I like the recent product releases from Upwork.
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In my opinion, scheduled rate increases could have a substantial positive effect for Upwork over the long run given that it is currently suffering from declining freelancer rates.
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Boosted profiles is an obvious low hanging fruit as Fiverr launched a similar offering years ago which has a good reception and is helping them to expand their take rate.
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Showcasing powerful tools to freelancers is a good way to enhance their ability to deliver for clients and earn some additional advertising revenue on those partnerships.
Most importantly seeing those shipments helps build trust in Upwork execution which remains the current Nr. 1 concern and closely to be observed topic.