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Sixt North America is working on a counter-bypass experience and a new loyalty program in an effort to attract more corporate clients
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In an interview with BTN, Sixt head of North America Tom Kennedy revealed that they are working on a counter-bypass experience and a new loyalty program that should help them to attract more corporate clients.
“We’re still very, very small, but we’ve been growing pretty well on a percentage basis. [Previously,] no corporate would entertain us as an alternative to Avis, Hertz or National because we just didn’t have the presence. Now that we’re in 51 airports this year and have a counter-bypass process, and we’ll be launching a revised loyalty program, which also is important in the U.S. market for those frequent travelers, I think we have all the components now to aggressively compete for that corporate frequent traveler,” he said.
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Kennedy added that they are also looking to expand their “Proovstation”, a technology that scans for damages to other stations.
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He also said that they are testing a new technology that checks for fuel levels, mileage and what time the car was returned so as to enhance customer trust.