I couldn’t find additional articles saying he’s still in charge of the company. But after the sons took over, there were changes in strategies which may indicate that he no longer has full control. For instance;
- Erich Sixt was the brains behind the successful motif ads which depicted German politicians. But after the sons took over, they shifted to emotional ads.
- Erich wasn’t a fun of electric vehicles. But his sons went all in. If he’s still fully in charge, he could have asked them to slow down?