Sixt Competition

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  • A recent customer survey by the American Customer Satisfaction Index- which surveys 500,000 consumers across 40 industries-ranked Sixt last, with a satisfaction score of 72%, below the 76% industry average.
  • Sixt customers complained about their interractions with the company’s staff as well as the quality and cleanliness of its vehicles.
  • Analysts such as Michael Austin from the US analysis firm Guidehouse praised Sixt’s rapid expansion in U.S but warned that it could easily lose to its competitors through price cuts and quality of service.

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