Main Article: Podcasting and Audiobooks Industry - InvestmentWiki
Despite these macroeconomic factors, U.S. podcast ad revenues showed
resilience by growing 26% year-over-year to $1.8 billion in 2022.
Revenues are projected to more than double between 2022-2025 to ~$4 billion. On the heels of this product evolution and advertising growth, IAB anticipates
further advertiser demand, growth in programmatic buying, advancements in brand
safety, and the application of attention measurement to the podcasting ecosystem
This were 2021 projections, as we can see, it has been lowered since then. 4 billion is now expected to be reached until 2025.
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