How do you determine those connections between recession and Metas revenue?
In the recent Magna release they reduce their social media growth rates as you highlighted only 0.8% from 11.5% to 10.7% and Magaly highlighted that many industries are resilient when it comes to ad spend. (Maybe Magna did not consider a recession though)
Did you do some research (e.g. using deep research etc.) that you could link why the impact on revenue could be so drastic?
I saw that you considered ad pricing which is good but I am also quite confident that Meta will also continue to gain marketshare at the same time.
When it comes to those models having the right assumptions, thoughts/ideas and research for them is key otherwise we run the risk of taking scenarios into account which might not be realistic at all.
Maybe in general it is also good if you list your confidence level on those scenarios, steps taken to develop them and further steps to do to increase transparency and give me or other readers more granular indications how much to rely on them. (We could also consider publishing & linking related tasks on Notion esp. if the steps there are clearly organized and categorized)