I=5
- Analysis of performance of video content for social media accounts that used Emplifi Social Marketing Cloud in 2023 found that Instagram Reels outperformed other types of video content such as TikTok Videos and Facebook Videos.
- TikTok Videos gained 3,379 median views, long Instagram Reels (over 90 seconds) gained 8,372 median views, short Instagram Reels (below 30 seconds) earned 6,145 median views and medium-length Reels (30- to 90-seconds) gained a median of 7,830 views.
- However, brands are using Instagram Stories more than Instagram Reels because the former takes less time to create- between May and October 2023, the number of Instagram Stories were five times the number of Instagram Reels.
- Performance of Facebook Reels mirrored that of Instagram Reels.
https://www.businesswire.com/news/home/20231219420079/en
Context
- Founded in 2008, Emplifi, a customer engagement platform, has 750 employees and serves over 20,000 brands.