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- According to Sensor Tower, Instagram overtook TikTok as the most downloaded app in 2023.
- Instagram was downloaded 767 million times, an increase of 20% y/y while TikTok was downloaded 733 million times, a growth of 4%.
- When it comes to monthly active users, Instagram has around 1.5 billion while TikTok has 1.1 billion.
Instagram overtakes TikTok as world’s most downloaded app | Instagram | The Guardian.