Meta Platforms shares up 3.8% on reports that it plans to fully automate ad creation using AI by the end of 2026
- Meta Platforms aims to fully automate ad creation using AI by the end of 2026, the Wall Street Journal reported citing people familiar with the plan.
- The planned system will only need advertisers to upload a product image and define a budget, and it will take over other steps such as generating videos, visuals and ad copy, and selecting the target audience.
- Meta also plans to personalize the ad creation such that people can see different versions of the same ad in real time, depending on where they are located.
- Many brands are already using third-party tools such as Midjourney and OpenAI’s DALL-E to create the ads that they place on the likes of Meta Platforms.
https://www.wsj.com/tech/ai/meta-aims-to-fully-automate-ad-creation-using-ai-7d82e249