Match Group Competition

Investments
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This topic discusses Match Group’s competitiveness and products of its competitors.

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I=8
Match Group and Bumble shares fall 3%+ after Facebook Dating announced two AI features to tackle “swipe fatigue”

  • Meta’s Facebook Dating brings two new features (dating assistant and Meet Cute) to address ‘‘swipe fatigue”.

  • Dating Assistant provides personalized throughout the dating journey such as refined search and dating ideas.

  • Meet Cute matches users with potential partners using Facebook’s personalized algorithm.

  • Meta said hundreds of young adults (ages 18-29) in the US and Canada are creating Facebook Dating profiles every month and that young adult matches are up 10% year over year.

  • Match Group shares shed 4.8% while Bumble shares are down 3.3% following the announcement.

  • The AI assistant is built using Meta’s Llama models.

    Screen showing Dating Assistant UI

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Facebook Dating has 21.5 million DAUs and is growing

  • Meta said Facebook Dating has 21.5 million daily active users (DAUs) across 52 countries.
  • It has 1.77 million users between the ages of 18-29 in the U.S.
  • Tom Alison, the head of Facebook, said in an interview that unlike other dating apps, Facebook dating is growing users.
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