I=10
Bumble had around 18 m MAUs and 4 m registrations post-quality reset versus 22 m and 6m pre-quality reset, respectively
- Despite performance marketing spend being reduced by as much as 85%, paid registrations declined by only around 2%.
- CFO Bailey pointed out in the earnings call that the information shared on MAU and registration trends are stale as they don’t reflect business today (February to April, which has stabilized). It was shared as part of call for refinancing.
