BMW and Mercedes-Benz seem to be doing well in the electric front. In the past two and half years, they have been doubling the percentage of BEVs to total deliveries. Also, during the 2023 IAA mobility conference, BMW and Mercedes-Benz showcased their upcoming EV models that will likely “close a large portion of the gap with Tesla and Chinese players,” said Daniel Roeska, senior research analyst at Bernstein Research. On the other hand, Volkswagen showed up empty-handed with regards to new EV models that will go into production in the near term.
I will rank BMW higher though due to the following:
- Among the three brands, BMW is moving faster when it comes to transition to EVs.
- BMW won the title “company car of the year” in six out of 18 categories during the IAA conference where 213 models competed.
- BMW ranks second in China when it comes to tech features in its cars, followed by Xpeng, Tesla and VW, according to a consumer survey by AlixPartners.
- BMW is selling almost twice as many clean vehicles as Mercedes-Benz in China.
