- In June 2024, Group M raised its global advertising revenue forecast (ex-political) for 2024 to 7.8% from 5.3% projected in December 2023.
- It now forecasts global digital advertising revenue to grow by 10% from 9.2%.
- For U.S, it projects ad revenue (ex-political) will grow by 5.8% from 4.1% in December.
Context
- Group M is one of the world’s largest media buying firms with more than $60 billion in annual media spend.