Volkswagen Group Product Developments

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Audi unveiled the Audi E Concept car that appears competitive in China and is due to arrive in the second half of 2025

  • In November 7, Audi and SAIC unveiled their jointly developed Audi E Concept in which three models will be based.

  • According to the JV’s CEO, Fermín Soneira, the concept is 95% close to production and the first model will be launched in the second half of 2025.

  • The concept will be based on a new platform called Advanced Digitized Platform, specifically design for the Chinese market and will utilize a software from the local startup firm Momenta which will have smart driving capabilities on highways and in urban areas.

  • The concept car has eliminated the four rings logo and features minimalist design, an infotainment system that spans the entire dashboard, illuminated wood and loads of light materials.

  • It is powered by a 100-kWh battery, enabling 700 km of range (CLTC) and comes with 800-volt architecture with super-fast charging; in just 10 months, 370 km of range is ensured.

  • It has two electric motors that deliver a t tal power output of 570 kW and 800 Nm, leading to acceleration of 0-100 km/h in 3.6 seconds.

  • It will be priced at $41,000 same as Nio ET5 Touring which has a range of 530 (CLTC).

  • The concept car will reduce development times to 12 months from 18 months, matching that of other Chinese automakers.

    Audi E Concept photos

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Assessment
It looks like the concept car has been significantly differentiated from the Audi models. Its range and features also appear competitive.