Customers buying the EV Macan are new to the brand
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Porsche Cars North America CEO Timo Resch said customers buying the EV Macan are new to the brand.
“A lot of the consumers that come into the Macan Electric are [new to the] brand,” Porsche Cars North America CEO Timo Resch said on a Jan. 9 call with reporters. “That’s exactly what we wanted to achieve: continue our strong Macan ICE model offer and then adding people looking in the segment for an electric” vehicle.
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Porsche Cars North America sold 2,771 electric Macans in 2024.