I=6
SIXT ONE loyalty program (launched in the USA in Q4 2025) records over 300k registrations, exceeding expectations
- Over 15% of all U.S. rentals are already generated by Sixt ONE members.
- Sixt ONE helps strengthens rebooking rates and increase the proportion of direct customer relationships.
- The Program was launched in Germany, Austria, and Switzerland at the beginning of 2026, with expansion to other corporate countries planned for Q1 2026.
