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Sixt launched a new motif to promote its used-car platform
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The motif features former FDP leader Christian Lindner who was recently appointed as Vice Chairman of the Board at Autoland, a used-car platform.
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The campaign was developed entirely in-house this time, without the usual agency Jung von Matt and will only be used on LinkedIn.
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Sixt said it achieved an organic reach of over 100,000 impressions within the target group in the DACH region alone within 24 hours.
