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Sixt’s ad campaign promoting its subscription business went viral
In 2024, Ralf Schumacher starred in a highly memorable ad for wirkaufendeinauto.de. He appeared unexpectedly, wearing an eye-catching orange sweater, and asked a surprised driver, “Want to know how much your car is worth?”. The simple, repetitive setup struck a chord across German media and social platforms, earning cult status and sparking widespread mockery and memes.
In July 2025, Sixt ran a parody of Schumacher’s campaign using her ex-wife Cora in his place. Sixt’s campaign promoting its subscription business also went viral. It garnered over 7 million views and 157,000 likes in less than 24 hours.