Do you think apps like TURO (which works like Airbnb for auto) is a threat for these big companies or not?
Apparently it has gotten more popular, but don’t know if it really something to consider
In this post I made pricing pressure is classified as the biggest challenge for the industry due to a segment of low rates currently.
Pricing remains the biggest challenge for rental car operations given a segment of lowball rates in the industry. An operation cannot make a profit or break even on $10 per day rentals, for example, even at theoretical usage rates exceeding 100%.