Meta Platforms Reality Labs

Meta expands partnership with EssilorLuxottica to include AI-powered glasses under Oakley and Prada brands

  • Meta plans to release versions of its AI-powered glasses under Oakley and Prada brands.
  • The Oakly versions are expected to cost around $360 since they are more weather resistant than Ray-Ban glasses.
  • Prada versions will likely be targeted at tech companies since they have thick temples.
  • EssilorLuxottica CEO Francesco Milleri said in February that they have sold 2 million pairs of Meta Ray-Ban glasses since its launch and are targeting 10 million units by the end of 2026.
  • Meta Ray-Ban glasses start at $299.