Meta Platforms AI Developments

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Meta expands Business AI Agents globally and to Instagram, and will charge subscriptions for it in the coming months

  • The company said more than one million businesses are already using a Meta Business Agent in WhatsApp and Messenger.
  • Meta said it will expand Business AI Agents’ capabilities in future to include market research and integrate it with tools such as your calendar.
  • It is also introducing Meta Business Agent Platform, giving businesses the infrastructure to build, customize, and deploy their Business Agents at scale.
  • Meta started testing Business AI Agents in June 2024 but a report in March 2025 claimed that the agents were underperforming.
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