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Internal documents indicate Meta’s Vibes had 2 million daily active users as of November 9, up 1% from the previous week

  • Internal documents reviewed by Business Insider indicate Meta’s Vibes AI Feed had 2 million daily active users as of November 9, up 1% from the previous week.
  • Open AI doesn’t publish daily active user (DAU) numbers for Vibes competitor Sora, but Similarweb estimates that Sora had 673,000 DAUs in November.
  • Most of Vibes growth in early November came from India, where it had 704,000 DAUs (+22%) and Brazil (114,000 DAUs, +13%).
  • It had 23,000 DAUs in Europe, three days after its launch in the region.
  • Vibes user retention is average, with 60% of users returning the following week.
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