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Meta launches Business AI Agents across its platforms and on third-party websites powered by Shopify
- Meta’s head of Business AI, Clara Shih, said the Business AI agent will be free for companies to embed in Meta ads, while deploying it on their own websites will come with a fee (cheaper than market alternatives, but not yet determined).
- Shih said the agent can learn from your existing social posts, ad campaigns, and product catalog.
- The Business AI Agent will launch later this month on WhatsApp and Messenger in Mexico and the Philippines, with more countries to follow.
- Shih said 6 months ago that there are 200 million businesses in Meta Platforms.
Assessment
Meta’s Business AI Agents are unlikely to drive meaningful near-term revenue given WhatsApp’s usage is skewed towards lower-monetizing regions such as India and Philippines. However, embedding it into ads improve the value of Meta ads for businesses, helping Meta to continue capturing ad market share.