Impact of the EU Digital Markets Act on Meta Platforms

  • Under advertising, Meta will be required to seek user consent before using their data for advertising purposes. Business customers will be empowered to ask for data used in their compaigns. I think this will impact Advantage+ Campaigns, where customers complained that they couldn’t access such data.
  • Under messaging, users would be able to message others via other apps such as Signal and Telegram directly when in Facebook Messenger and WhatsApp.
  • Under marketplace, Meta will be banned from giving its products and services preferential rankings over alternatives.

https://www.reuters.com/technology/how-eus-digital-markets-act-challenges-big-tech-2023-09-06/