Car Rental Industry

Magaly · February 17, 2025, 2:03pm

Europe Car Rental Industry by Statista

By 2025, the Car Rentals market in Europe is estimated to generate revenue of US$17.72bn.
The revenue is expected to grow annually at a rate of 2.83% from 2025 to 2029, resulting in the market volume of US$19.81bn by 2029.
The projected number of users in the Car Rentals market is 72.06m users by 2029.
In 2025, the expected user penetration is 7.8%, which is projected to increase to 8.6% by 2029.
The average revenue per user (ARPU) is expected to be US$270.90.
The Car Rentals market is projected to generate 73% of total revenue through online sales by 2029.
Comparing globally, the highest revenue in the Car Rentals market is expected to be generated in United States, with US$32,690m in revenue projected for 2025.
In Germany, the car rental market is experiencing increased demand for electric and hybrid vehicles.